DisruptiveBeauty. Customized Cosmetics

2021 the Post-COVID year, what is trending in the beauty industry?

It was a tough year that accelerated various innovations from mask proof lipsticks to clean beauty certificates. We expect ‘Digital-transformation’ and ‘Customization’ will rise in the cosmetics industry.

An industry leader like Amorepacific plans to provide a customizing beauty service to customers by using AI to recommend the best colors to customers’ skin tones.

The chances are that the offline vendors will act as an experience place to know their skin types, favorable colors, and customizing services.