Retail Reveal. Korea Duty-Free Digital Transformation

Are the offline shops stagnated with new technologies? Not at all.

For instance, Lotte Duty-Free Stores changed all acrylic price tags into Electronic Shelf Labels with QR codes, thus customers can check all the information instantly on their mobile phones.

After the Corona shock on the duty-free industry, it seems that the duty-free shops are at the frontline evolving the e-commerce transformation.